It’s not rocket science. It’s social science – the science of understanding people’s needs and their unique relationship with art, literature, history, music, work, philosophy, community, technology and psychology. The act of design is to structure and create that balance, Clement Mok.
Social science is an umbrella term for the study of human societies and the relationships among individuals within those societies. They “seek to explain human behaviour, either from the internal perspective (psychology, economics), group dynamics (sociology, business, political science), or broad cultural forces (anthropology),” (Office of Undergraduate Research, Washington University in St. Louis)
It includes the disciplines of sociology, anthropology, human geography, political science, and psychology, amongst others.